The Position

We are looking for a detail-oriented and enthusiastic Market Development Representative (MDR) to join our growing Marketing team. The MDR will be instrumental in maintaining data quality, nurturing leads, and supporting the growth of our business. This role requires a blend of strategic thinking, data augmentation and effective communication to generate lead conversion through to our Sales Development Representative (SDR) organization.

Key Responsibilities

Data Quality & Enrichment:

Audit our existing lead database to ensure data completeness and validity. Work with our enrichment vendors to augment data required to define our ICP & personas and automate a process for new inbound leads. Manage company wide exclusion lists to filter out irrelevant data types. Qualify and research inbound leads to ensure alignment with the company’s target audience and strategic objectives.

Lead Nurturing & Qualification:

Oversee our existing lead nurture streams to ensure proper entry / exit based on engagement type. Develop contact interest by monitoring activity and handle ad-hoc direct outreach when appropriate.

Collaboration & Communication:

Collaborate with the SDR organization to determine key engagement criteria to indicate MQL readiness and establish a handoff process. Routinely follow-up and collect feedback on MQLs.

Campaign Support:

Partner with Marketing and Sales for pre and post campaign target list building. Ensure leads are properly imported & routed to Nurture, SDRs or AEs for follow-up post events, conferences & tradeshows.

Reporting & Metrics:

Monitor MQLs and conversions for tracking against our goals. Monitor nurture metrics against industry benchmarks.

Industry Knowledge:

Develop strong knowledge of Theta Lake product offerings, our market & key personas.

The Company

Theta Lake is backed by leading venture capital, including Battery, Lightspeed, and Neotribe, and UC vendors including, Zoom, RingCentral, Webex by Cisco, and Salesforce. Theta Lake’s multi-award winning product suite provides patented compliance and security for modern collaboration platforms, utilizing more than 100 frictionless partner integrations that include Zoom, RingCentral, Microsoft Teams, Webex by Cisco, Slack, Asana, Movius, Mural, and more. Theta Lake uniquely solves these compliance challenges of Capture, Unified Search, and Proactive Compliance.

Theta Lake jobs

Market Development Representative